Salesmanship...Harder One

A Pepsi salesman returns disappointed from his
Middle East assignment.

His friend asked, "Why weren't you successful with the
Arabs?"

The salesman explained, "When I got posted in the
Middle East, I was very confident that I will make a
good sales pitch there. But, I had a problem I didn't know to speak Arabic.
So, I planned to convey the message through 3
posters...

First poster, a man crawling through the hot desert
sand... totally exhausted and panting.

Second, the man is drinking Pepsi and

Third, the man is now totally refreshed. These
posters were pasted all over the place."

"That should have worked," said the friend.

The salesman replied, "Well, not only did I not speak
Arabic, I also didn't realize that Arabs read from
right to left...!"